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Inauguration Sequence At Saigon Centre Grand Opening

Context The Grand Opening of Saigon Centre in 2016 was a massive event with the participation of CEOs of Keppel Land, Takashimaya, and the Vice Chairman of Ho Chi Minh City People's Committee.
TTP Events the events organizer, contacted us for a new sequence for the inauguration moment, to kick start the Grand Opening show.
Request Alternative to ribbon-cutting ceremony • Showing the cooperation of Keppel Land with Takashimaya.
Involvement Creative concept provision • Inauguration ceremony design & production • Coordinate & implementation during the event.
Results We came up with a creative way: a box where the main actors insert their golden key and from the box, act as a magic lamp (Aladdin), when the actors put the key, it starts an inspiring 3D mapping and shows with dancers, catwalks, etc.
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Design Agency • Ho Chi Minh City, Vietnam

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